Survey analysis to Gain Marketing Insights
このコースについて
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?
For these questions and many others, surveys remain the tried and true method for gaining marketing insights.
From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
学習目標
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
材料を含む
- ビデオ
- 小冊子
必要条件
- XL Stat
- Excel Add-on
ターゲット・オーディエンス
- 学生
- ビジネスオーナー
カリキュラム
18h 45m
Factor Analytics
Do this quiz
Cluster Analytics
Multi-dimensional scaling
インストラクター
パンデオ
もっと見る36,00 €
材料を含む
- ビデオ
- 小冊子
