デジタル広告とマーケティング101:完全ガイドを読む
How do consumers see your brand relative to your competitors? …
何を学ぶか
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
何を学ぶか
営業で高い業績を上げるようになるために不可欠な、営業に必要なツールをいくつか作成する。これらのツールは、知識、スキル、規律を基礎としている。
各ツールは、セールス・ツールキットを構成しており、セールス・プロセスの各ステップを通じてあなたを導く生きた文書となっている。
Analytic Techniques for Business Specialization
In this Specialization, you’ll learn to frame business challenges as …
何を学ぶか
Helps to predict performance
Increased the retention rates
Boost in cost efficiency
何を学ぶか
職業生活で日々直面する現実の課題にデータ分析を適用するために必要な基礎を身につける。
特定のニーズに最適な分析ツールを特定する
データを収集、分析、視覚化するための有効で信頼できる方法を理解する。
所属機関、組織、クライアントの意思決定にデータを活用する。
Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
何を学ぶか
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.