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在营销中应用数据分析
关于本课程
This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. we will measure and identify satisfied customers to adjust product or service accordingly.
To measure the customer satisfaction we will measure expectations, performance and disconfirmation of the offered product or service.
学习目标
打下必要的基础，以便将数据分析应用于他们在职业生涯中每天面临的实际挑战。
根据具体需求确定理想的分析工具
了解收集、分析和可视化数据的有效和可靠方法
利用数据为其机构、组织或客户做出决策。
材料包括
- 视频
- 小册子
要求
- Basic marketing knowledge
目标受众
- Business's managers, leaders
- Anyone who is finding a chance to get the promotion
课程设置
8h 30m
Marketing analytics
Predictive analytics
Impact of marketing campaign
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查看更多19,00 €31,00 €
材料包括
- 视频
- 小册子
