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您将学到
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
您将学到
能够管理危机公关
知道如何在镜头前展现自信
准备信息
处理棘手问题
您将学到
通过使用所选的交易型/信息型长尾关键词,为您的网站获取目标流量
让您的网站在 1 秒内快速加载,提高销售额/转换率 200%
提高域名权威和域名评级的简单链接建设技术
The Creative Journey of Branding
This course aims to make branding concepts accessible to every …
您将学到
Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
您将学到
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.