数字广告与营销 101：完整指南
关于本课程
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?
For these questions and many others, surveys remain the tried and true method for gaining marketing insights.
From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
学习目标
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
材料包括
- 视频
- 小册子
要求
- XL Stat
- Excel Add-on
目标受众
- 学生
- 企业主
课程设置
4 课程18h 45m
Factor Analytics
Tell me your services
What is your products
Do this quiz
Cluster Analytics
Multi-dimensional scaling
您的导师
潘多
查看更多79,00 €
材料包括
- 视频
- 小册子
