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The Creative Journey of Branding

最新更新 11 月 3, 2020
2 已注册

课程先决条件

关于本课程

This course aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands.

It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience.

学习目标

Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.

材料包括

  • 视频
  • 小册子
  • Health Checklist

要求

  • Have basic knowledge of branding
  • Know how to start the business

目标受众

  • Students have the branding or customer experience background or perspective

课程设置

9h 45m

The art of branding

Secrets of branding

Leveraging your brands

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潘多

4.95/5
118 课程
20 评论
346 学生
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