Organizational Leadership Specialization
Equip yourself to successfully lead organizations through clarity of purpose …
您将学到
Explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict.
Discover how leaders communicate through storytelling and employ other communication strategies to influence.
Learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively.
Create a capstone project that allows them to apply what they have learned.
The Creative Journey of Branding
This course aims to make branding concepts accessible to every …
您将学到
Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
您将学到
Learn to plan effectively to achieve your personal and professional goals
Learn to recognize and overcome barriers to successful time management
Identify specific time management tools and use them effectively
Manage resources both effectively and efficiently
Keep your sense of perspective to prevent and manage crises
Learn to delegate effectively
Learn to manage expectations and say “No” when appropriate
Analytic Techniques for Business Specialization
In this Specialization, you’ll learn to frame business challenges as …
您将学到
Helps to predict performance
Increased the retention rates
Boost in cost efficiency
您将学到
打下必要的基础,以便将数据分析应用于他们在职业生涯中每天面临的实际挑战。
根据具体需求确定理想的分析工具
了解收集、分析和可视化数据的有效和可靠方法
利用数据为其机构、组织或客户做出决策。
Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
您将学到
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.