数字广告与营销 101：完整指南
关于本课程
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?
For these questions and many others, surveys remain the tried and true method for gaining marketing insights.
From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
学习目标
从一次性的客户满意度调查到持续进行的品牌跟踪调查，它们为营销人员提供了了解消费者如何看待其产品、服务和品牌所需的信息。
在《调查数据分析方法》中，统计学习者将熟悉将调查回复转化为可支持营销决策的见解的既定方法。
讨论的技术包括因子分析、聚类分析、判别分析和多维标度。
材料包括
- 视频
- 小册子
要求
- XL Stat
- Excel Add-on
目标受众
- 学生
- 企业主
课程设置
4 课程18h 45m
Factor Analytics
Tell me your services
What is your products
Do this quiz
Cluster Analytics
Multi-dimensional scaling
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潘多
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材料包括
- 视频
- 小册子
